survival view：Our existance depends on whether we can find our
　　　　　　　　　　consumers.

　　value view：Our value depends on whether we can satisfy the need
　　　　　　　　　of consumers.

　　development view：only development, no excuse

　　talent view：Talents are precious resource of corporation. 
　　　　 　　　　only have impuissant management, no unuseful person

　　culture view：Doing is better than saying.
　　　　　　　　　no pains no gains
　　　　　　　　　turn 5% wish into 100% realism